creating a unique brand identity

Project: To create a new brand identity that captures the brand personality of a new business and the services it offers.

Client: Pretty Greenery Garden Maintenance

The Challenge: As a new business with a very specific product offering it was important to set the right tone, creating a brand that fits with the services provided and the target audience they were trying to attract.

The Solution: Working with the client firstly to understand and articular their business model in a straightforward, structured way. By exploring the customer they wish to you serve and what value propositions are being offered we can then understand how this can shape the brand identity.

The Outcome: A clear brand identity with a set of brand guidelines, brand tone of voice and supporting assets including logo, business cards, flyers and social media imagery.