Content Creation

Project: Creating a content calendar to engage with members

Client: Flexible benefits scheme provider

The Challenge: The flexible benefits platform gives employers the ability to offers employee benefits. Signing people up to the scheme is easy, the hard part is to keep them engaged so you are front of mind when they need the products and services on offer.

The Smart Solution: We developed a content calendar for a month newsletter aimed a providing them timely and relevant information with a mix of;

1. Informing and educating

Proving useful content for the reader which related to the benefits available, however, is aimed to be a helping hand

2. Product focus

Putting a spotlight on the products on offer to get the member to take a second look

3. Discounts and offers

Putting £££ back in their pocket The result of which delivered incremental sales whilst keeping the members are engaged.