What is Marketing and why do I need it?

The text book definition as outlined by Marketing guru Dr. Philip Kotler. is…..

“the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential.”

Sounds complicated doesn’t. Well it really shouldn’t be!

Despite what some people may think Marketing is not some dark art, neither is it just for fluffy creative types. Ask yourself do you want your business to succeed?

What is the key to making your business successful?

1. Reaching the right audience

2. Being relevant and showing how you meet their needs

3. Demonstrating the value of your products or services

4. Deliver maximum commercial benefit

5. Measuring the effectiveness of what you do

In simple words that’s is exactly what Marketing does. By starting with the customer needs, meeting those needs and demonstrating that through your Marketing you have a recipe for success!

Do you have a specific business objective or challenge? Do you need support with the five steps to a successful business? The Smart Marketers would love to help!